Sales of Grand Theft Auto V seem to be leveling off after a lengthy stretch of continuous demand, despite the game's outstanding stint with regular chart-topping performance across many consecutive quarters. Take-Two Interactive has identified a notable shift during the first quarter of fiscal year 2025. The market has been graced with GTA V for over 11 years, and now the game appears to be approaching a saturation point. Though Take-Two reports that sales numbers for GTA V are still climbing, their latest financial briefing suggests the game has now amassed sales of "over 200 million," a figure that echoes the data from the prior quarter, Q4 of fiscal year 2024.
Another aspect to consider is that Take-Two might not have updated its sales figures for GTA V yet. In the company's presentation to investors, Take-Two announced that the entire GTA series has achieved sales surpassing 430 million units to date, a 5 million unit increase compared to the Q4'24 figures. Recent sales could be attributed to the freshly launched GTA trilogy for mobile platforms, though the investor briefing did not specify this. The assumption inferred from this presentation is that GTA V's sales figures have not substantially surged by millions of units, as Take-Two typically keeps their slides current regarding GTA V's performance in the market.
Despite the surprising nature of this shift, it also feels expected, given the tenure of GTA V on the market. Remarkably, this title has seen a growth in sales for an impressive streak of 34 quarters until it met a plateau in the first quarter of 2025.
Meanwhile, a different trend is emerging: the rise in GTA+ subscribers. Take-Two has witnessed a significant uptick in the subscription count for GTA+, marking the second consecutive quarter of growth for Rockstar Games' comprehensive gaming offering.
This signals positive developments for both Rockstar Games and Take-Two Interactive, particularly in light of a recent price jump for the GTA+ subscription service, which increased from $5.99 to $7.99 monthly just a while ago.
Take-Two Interactive's CEO, Strauss Zelnick, shared his insights regarding the subscription service's success during the quarter:
"Addressing the highlights from this quarter's accomplishments, the Grand Theft Auto series has performed beyond our forecasts, setting the stage for even greater anticipation for the upcoming Grand Theft Auto VI, set to release in the fall of 2025.
"Numbers show that Grand Theft Auto V continues to witness incremental sales, reaching a milestone with over 200 million units sold.
"Grand Theft Auto Online has also beaten our initial predictions, bolstered by its latest summer update, 'Bottom Dollar Bounties,' which debuted on June 25th.
"The subscriber base for Rockstar's top-tier membership, GTA+, registered a marked double-digit climb compared to the previous year. Members of Rockstar Games enjoy an array of exclusive perks, ranging from enriched gaming experiences to access to beloved classic games, such as the recent integration of L.A. Noire into the service."
